Online dating is now second only to finding a life partner through friends, and the demand for a high-tech method is growing, while interest in all other - classic - methods like newspaper ads, offline marriage agency services, and the like is steadily weakening mail order bride website. No wonder: the availability, breadth of choice and seemingly relatively high efficiency have made online dating a first aid tool, which is natural and even necessary to use. At least this is the case in the United States, where the issue is relatively well researched and there are comprehensive statistics. These are, in brief, the results of a study conducted by a group of American psychologists and have been discussed in the English-speaking segment of the Web for a week now. However, the public was hooked not so much by the statement of already known facts (who would argue that building relationships via the Internet is easier!), As by the unexpected and even rebellious verdict made by scientists: the probability of finding a soul mate on the Web is not higher than offline (and this is at best), and clever algorithms not only do not help, but even worsen the picture.